The Veterinary Marketing Method

A step by step course for veterinary and health care businesses who want to attract more clients, build trust and grow with confidence.

Strategic, aesthetic and modern marketing systems for veterinary clinics and hospitals

ENROL NOW
PREVIEW COURSE 
THIS COURSE INCLUDES

Everything you need to market your clinic with clarity and purpose.

8 comprehensive modules Covering branding, strategy, content, social media, email marketing and more.

Done for you templates & resources Save time with plug and play templates you can easily customise.

Real life examples from vet and health care brands See what works and what doesn’t in the vet industry .

Lifetime access Learn at your own pace and revisit whenever you need.

1. FOUNDATIONS

  • Welcome + Course Navigation

  • Understanding Veterinary Marketing

  • Defining Your Ideal Client

  • Understanding the Veterinary Client Journey

  • Creating a Strong Brand Foundation

  • Marketing Mindset for Clinics

  • Setting Realistic Marketing Goals

  • Auditing Your Current Marketing

4. CONTENT CREATION

  • Planning Content Days

  • Filming Reels Efficiently

  • Photography Basics for Clinics

  • Creating Educational Graphics

  • Designing in Canva

  • Writing Captions That Connect

  • Creating Before & After Posts

  • Team Content Collaboration

  • Creating Viral/Shareable Content

  • Batch Filming Strategies

5. EMAIL MARKETING

  • Why Email Marketing Matters

  • Building Your Email List

  • Veterinary Email Marketing Ethics

  • Creating Welcome Flows

  • Reminder & Preventative Care Flows

  • Puppy & Kitten Journey Flows

  • Post-Visit Follow Up Emails

  • Lapsed Client Reactivation

  • Monthly Newsletters

  • Understanding Open Rates & Clicks

  • Klaviyo / Mailchimp Setup

  • Segmentation for Clinics

COURSE Curriculum

8 Modules

  • Brand Positioning for Veterinary Clinics

  • Defining Your Clinic Personality

  • Creating Brand Voice & Messaging

  • Building Trust Through Branding

  • Visual Branding Essentials

  • Creating Brand Consistency

  • Website Branding Basics

  • Building a Memorable Client Experience

2. BRAND STRATEGY

  • Understanding Analytics

  • Tracking Marketing KPIs

  • Website Analytics Basics

  • Social Media Reporting

  • Email Marketing Metrics

  • Identifying What’s Working

  • Refining Content Strategy

  • Quarterly Marketing Reviews

  • Building Sustainable Systems

  • Creating Ongoing Marketing Plans

8. MEASURE AND OPTIMISE
6. CLIENT EXPERIENCE

  • Creating a Seamless Client Journey

  • Communication Touchpoints

  • Improving Online Reviews

  • Client Retention Strategies

  • Building Trust Online

  • Handling Difficult Feedback

  • Creating a Referral Experience

  • Building Community Around Your Clinic

  • Automation for Client Experience

3. SOCIAL MEDIA STRATEGY

  • Choosing the Right Platforms

  • Creating a Social Media Strategy

  • Understanding Content Pillars

  • Educational vs Promotional Content

  • Building Engagement & Community

  • Storytelling for Veterinary Clinics

  • Social Media Scheduling Systems

  • Monthly Content Planning

  • Understanding Instagram Analytics

  • Creating Content That Converts

  • Building Referral Relationships

  • Partnerships & Community Marketing

  • Paid Ads Basics

  • Launch Campaigns

  • Seasonal Marketing Campaigns

  • Promotions Without Feeling Salesy

  • Building Authority Online

  • Content Repurposing

  • Long-Term Growth Planning

  • Scaling Your Systems

7. GROWTH STRATEGIES
BONUS MODULES

TEMPLATES AND WORKFLOWS

    • Reel Covers

    • Carousel Templates

    • Story Templates

    • Newsletter Templates

    • 100 Veterinary Content Ideas

    • Hook & Caption Library

    • Trending Reel Ideas

    • Monthly Planning Systems

    • Content Calendars

    • Shoot Day Checklists

    • Team Submission Systems