Skye designs presents

The email design experience 

Hi, I’m Tayla Skye!

I build email marketing strategies and websites for small ecommerce and service-based businesses who are doing a lot with not much; limited time, small teams, and a long list of jobs sitting on your shoulders.

Over the last 5 years, I’ve worked with product and service-based brands across health, human medicine, veterinary medicine, beauty, lifestyle, home, and pet care helping them:

  • Understand what email can actually do for their business, within their marketing strategy.

  • Do the unglamorous backend work that makes email marketing work, but feels relentless to build up.

  • Build simple, sustainable strategies that don’t require a huge team or endless maintenance - think set, forget and only update as your business changes.

I care about two things:

  • Email that feels attainable, not like a giant project you keep avoiding.

  • Emails that drive sales, supports relationships and builds community, not just look amazing.

Apply for the email design experience 
The signature program

A one-day intensive to build your email marketing system properly; without dragging it out for months.

You’ll Receive:

  • A clear email strategy you actually understand

  • Key automations built and ready to run

  • Email templates and structure you can reuse

  • A system that works in the background to bring in sales

  • The confidence to keep email going without it becoming another big project.

  • Session 1: Strategy + Priorities (60–90 mins)

    • Clarify your email goals and how email fits into your sales system

    • Lock in which flows we’re building

    • Finalise your lead magnet / opt-in direction

    • Map your email structure and content direction

    Build Time: Implementation + Setup

    • Set up or clean up your email platform

    • Build your chosen automations

    • Draft or structure your email copy

    • Connect triggers, segments, and logic

    Session 2: Review + Refinement (60 mins)

    • Walk through everything we’ve built

    • Refine copy, flows, and structure

    • Answer your questions

    • Make sure you understand how it all works

  • Customer Journey Flows. 

    • Welcome Flow: Your first chance to connect, build trust, and guide new subscribers toward their first purchase.

    • Abandoned Cart Flow: Recover lost sales with automated reminders and engagement strategises.

    • Abandoned Browse Flow: Build loyalty, encourage repeat purchases, and increase customer lifetime value.

    • Win Back Flow: Re-engage lapsed customers with targeted emails to bring them back to your store.

    • Thank You Flow: Show appreciation to your customers with heartfelt thank-you emails that foster loyalty and encourage repeat purchases.

    Additional Customer Care Flows:

    • Shipped Confirmation Email

    • Refund Confirmation Email

    • Leave a Review Email

    • Happy Birthday Email

    Note: If these flows don’t feel alligned with your brand, we can work together to customise these strategies to your business in a meaningful way.

  • After your VIP Day, you’ll receive:

    • A walkthrough recording of your email system

    • Final tweaks or small adjustments

    • Email templates and frameworks you can reuse

    • 7 days support for follow-up questions

This Is a Great Fit If:

  • You’re ready to seriously invest in your business and take it to the next level

  • You’re starting out and want a solid foundation you can build on with confidence

  • You’ve tried to DIY your email marketing and haven’t seen real results

  • You feel stuck making decisions and want clear, professional guidance

  • Your current email marketing needs a refresh or full overhaul

  • You love fast, focused results without dragging things out

  • You need expert design support for your brand

This Is Not a Fit If:

  • You’re not ready to prioritise email marketing in your business yet

  • You’re looking for a hands-off experience with no collaboration

  • You prefer slow, open-ended timelines over focused intensives

  • You’re not open to refining your strategy or making changes

  • You want aesthetics over performance

  • You’re not willing to do any prep work before the VIP Day

  • You’re hoping for results without building the foundations

are you ready?

Apply for the Email Design Experience

view our work
Application

The email design experience

Pilot Round 

$650 

The Email Design Experience | Pilot Round.

PAY IN FULL

Start your VIP day as soon as possible.

Apply for the email design experience

$220 

Three Payments

The Email Design Experience | Pilot Round.

PAYMENT PLAN

Wanting a little more time. Please note that your VIP day will be booked after final payment is made.

Apply for the email design experience

WHAT IS A PILOT ROUND, AND WHAT DOES THIS MEAN FOR YOU?

    • The full Email Marketing Experience

    • The same strategy, implementation, and support as future clients

    • A 50% discounted rate in exchange for:

      • Honest feedback on the experience

      • A testimonial after completion

      • Permission to use your deliverables (screenshots, anonymised or branded examples) in my portfolio and marketing

    There are no shortcuts, reduced scope, or watered-down service.
    You’re getting the complete experience — just at a lower investment.

  • Instead of guessing what works best for this new offer, I want to:

    • Pressure-test the structure of the day

    • Refine the process and flow

    • Make sure the experience delivers maximum value

    • Build a portfolio of real results

    The pilot round helps me launch this offer properly — and gives you early access at a significant discount.

  • The pilot round is a great fit if you:

    • Want your email marketing set up properly

    • Are ready to take action quickly

    • Are open to giving feedback

    • Are comfortable being a case study or portfolio example

    • Love getting early access to new offers at a lower investment

  • Absolutely! The Email Marketing Experience is designed for both beginners and businesses who already have email set up but want it done properly.

    We tailor the strategy, automations, and setup to your current stage.

  • No. You’ll receive the full Email Marketing Experience — the same strategy, implementation, and support future clients will get.

    The only difference is that this is the first official round, which means I’ll be gathering feedback to refine the process and flow before the public launch.

    There’s no reduced scope, no shortcuts, and no watered-down service.

    • The pilot round only has 5 spots available

    • Investment is 50% off the standard rate

    • Pilot round clients agree to:

      • Provide feedback

      • Share a testimonial

      • Allow use of deliverables in my portfolio

Application