Skye designs presents

The email design experience 

Hi, I’m Tayla Skye!

I build email marketing strategies and websites for small ecommerce and service-based businesses who are doing a lot with not much; limited time, small teams, and a long list of jobs sitting on your shoulders.

Over the last 5 years, I’ve worked with product and service-based brands across health, human medicine, veterinary medicine, beauty, lifestyle, home, and pet care helping them:

  • Understand what email can actually do for their business, within their marketing strategy.

  • Do the unglamorous backend work that makes email marketing work, but feels relentless to build up.

  • Build simple, sustainable strategies that don’t require a huge team or endless maintenance - think set, forget and only update as your business changes.

I care about two things:

  • Email that feels attainable, not like a giant project you keep avoiding.

  • Emails that drive sales, supports relationships and builds community, not just look amazing.

Apply for our day intensive 
The signature program

A one-day intensive to build your email marketing system properly; without dragging it out for months.

What you’ll walk away with:

  • A clear email strategy you actually understand

  • Key automations built and ready to run

  • Email templates and structure you can reuse

  • A system that works in the background to bring in sales

  • The confidence to keep email going without it becoming another big project.

  • Session 1: Strategy + Priorities (60–90 mins)

    • Clarify your email goals and how email fits into your sales system

    • Lock in which flows we’re building

    • Finalise your lead magnet / opt-in direction

    • Map your email structure and content direction

    Build Time: Implementation + Setup

    • Set up or clean up your email platform

    • Build your chosen automations

    • Draft or structure your email copy

    • Connect triggers, segments, and logic

    Session 2: Review + Refinement (60 mins)

    • Walk through everything we’ve built

    • Refine copy, flows, and structure

    • Answer your questions

    • Make sure you understand how it all works

  • Customer Journey Flows. 

    • Welcome Flow: Your first chance to connect, build trust, and guide new subscribers toward their first purchase.

    • Abandoned Cart Flow: Recover lost sales with automated reminders and engagement strategises.

    • Abandoned Browse Flow: Build loyalty, encourage repeat purchases, and increase customer lifetime value.

    • Win Back Flow: Re-engage lapsed customers with targeted emails to bring them back to your store.

    • Thank You Flow: Show appreciation to your customers with heartfelt thank-you emails that foster loyalty and encourage repeat purchases.

    Additional Customer Care Flows:

    • Shipped Confirmation Email

    • Refund Confirmation Email

    • Leave a Review Email:

    • Happy Birthday Email:

  • After your VIP Day, you’ll receive:

    • A walkthrough recording of your email system

    • Final tweaks or small adjustments

    • Email templates and frameworks you can reuse

    • 7 days support for follow-up questions

This Is a Great Fit If:

  • You’re ready to seriously invest in your business and take it to the next level

  • You’re starting out and want a solid foundation you can build on with confidence

  • You’ve tried to DIY your email marketing and haven’t seen real results

  • You feel stuck making decisions and want clear, professional guidance

  • Your current email marketing needs a refresh or full overhaul

  • You love fast, focused results without dragging things out

  • You need expert design support for your brand

This Is Not a Fit If:

  • You’re not ready to prioritise email marketing in your business yet

  • You’re looking for a hands-off experience with no collaboration

  • You prefer slow, open-ended timelines over focused intensives

  • You’re not open to refining your strategy or making changes

  • You want aesthetics over performance

  • You’re not willing to do any prep work before the VIP Day

  • You’re hoping for results without building the foundations

are you ready?

Apply for the Email Design Experience

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Application